Welcome
Welcome message.......................................... Your picture in the header (obviously not the guy that's there). Also, colors, sizes, well just about anything can be changed or tweaked. Nothing is set in stone as far as design goes.
Certifications
Can use any symbol or pics. Maybe logos that are linked. Most important info near the top of the page.Process
Text describing process?
Guarantee
do you offer a guarantee?
Text, Links, Pics, Etc. can all go on this page or on separate pages (menu items)
Bob, it's not always possible, but designing a site in which people do not have to scroll down it preferable as far as usability goes.